Microeconomics

The brand of economics that looks at the behaviour of individuals and businesses. In other words, it examines how consumers and businesses react to changes in variables. For example, how do consumers react to price changes and how does quality affect this decision making.

Microeconomics Definition

Microeconomics Definition

Microeconomics is a study within economics that looks specifically at the behavior of individuals and firms. When considering limited resources, microeconomics looks at how individuals and firms overcome such restrictions and how this influences economic decisions.

Accounting Profit vs Economic Profit

Accounting vs Economic Profit

The main difference between accounting and economic profit is that economic profit includes implicit costs. Whilst accounting profits include the raw costs of doing business, economic profit includes the opportunity cost of employing those resources for an alternative use.