The brand of economics that looks at the behaviour of individuals and businesses. In other words, it examines how consumers and businesses react to changes in variables. For example, how do consumers react to price changes and how does quality affect this decision making.

Corporate Governance Definition

Corporate Governance: Definition, Pillars & Format

Corporate governance is the set of rules and relationships which seek to align the interest of the board of directors, and the businesses owners. As the board of directors may have different interests and incentives from the shareholders, it is important to align these to ensure the longevity of the firm.